Double Reckoning Essay Example | Topics and Well Written Essays - 750 words

Double Reckoning - Essay Example The cracking of early morning light, darkness has enveloped the ship. And because we have been sailing for God knows how long, the men are becoming more irritable and anxious. The Captain has to do all that he could, for morale and for avoiding mutiny. It started as a low rumble at first. That was a sound difficult to understand, for it is coming from the hearts of overjoyed men. This emotion was almost alien to all on board for it seems to be only yesterday when all hope is lost. It seems just a few nights ago when everybody seemed so sure that this was a lost cause. The journey it seems is staggering like drunken seamen moving at a very slow pace. It was confusing and disheartening that some had questioned the accuracy of the instruments and the calculations. Aided only by the faint light from the moon it was unmistakable that we saw hills, trees and wild flowers that bloom. The area is rugged and strong but we have come for this and we will rise to the challenge of the last remain ing obstacle. This is it. Yet a glance sideways to the Captain revealed an unexpected sight. He seemed subdued and poised. He seemed not wanting to join the spontaneous party on board. This is the end of all desire for this voyage. When it seems so close it seems the vision before him knocked the breath out of him. But it was only temporary. ... It was confusing and disheartening that some had questioned the accuracy of the instruments and the calculations. Yet when everybody seemed to drown their sorrow in sleep, it was the time when the watchman bellowed a scream of pure delight. Ahoy! Land! And the officers took turns in peering through the scope as they themselves could not believe that the fate of the mission has suddenly turned into something good and great. Aided only by the faint light from the moon it was unmistakable that we saw hills, trees and wild flowers that bloom. The area is rugged and strong but we have come for this and we will rise to the challenge of the last remaining obstacle. This is it. Yet a glance sideways to the Captain revealed an unexpected sight. He seemed subdued and poised. He seemed not wanting to join the spontaneous party on board. This is the end of all desire for this voyage. When it seems so close it seems the vision before him knocked the breath out of him. But it was only temporary. At the crack of dawn, when everything is clear, when the new world is in full view, the heart is ready to do battle. Here is a new world to be shaped according to the patron's desire. Here is a new world needing a helping hand to be civilized and indoctrinated. Right before their eyes is all that they expected and more. Do they have what it takes Sooner than later the shores will be filled with natives. On whether they will welcome us with open arms or raise it with poisoned arrows only time can tell. As the ships approach these are buoyed not only from the fresh swells but the lightness of feeling as well. Then we begin to focus on the task on hand. The new world is not yet paradise it has to be subdued first and

Marketing Plan Research Paper Example | Topics and Well Written Essays - 4000 words

Marketing Plan - Research Paper Example However, it is evident that a number of challenges have engulfed the company within its marketing and human resource sectors, which are threatening its survival in the dynamic business market. From this point of view, the company has a challenge to re-launch its organizational strategies to ensure that the company survives in the competitive telecommunication market. Organizational marketing is an important business strategy as it defines the mechanics that an organization deploys to attract the customers to buy their products. For brand managers, marketing ensures that company sales remain high and that the customer population increases every time (Lamb, Hair and McDaniel 11). In the contemporary business environment, competition is inevitable and companies are always struggling to reach out to as many customers as possible. The changes in market trends have made issues of marketing more complex and demands new approaches of marketing. From a critical point of view, it is evident that new approaches of marketing are slowly pushing away the traditional marketing approaches, putting marketing managers at their toes to adapt to these changes. The telecommunication company has become one of the most dynamic markets due to rapid changes in information technology making it a necessity for service providers to be flexible and agile in responding to ma rket issues. The purpose of this essay is to design an efficient marketing plan for Sprint Corporation. Assuming the role of a brand manager, I will develop a strong marketing strategy that Sprint to ensure that the organization remains profitable by attracting even more customers to buy its products and services. The success of any organizational function depends on the type of leadership that the organization deploys within the business structure. For an organization to survive, it must be able